1. Strategy
  2. Introduction


Over one hundred years since the first moving pictures, screen culture – the meeting of audio-visual storytelling and the digital revolution – has a major influence on society. It impacts on creativity, and how we share information and understand the world around us.

We believe it can be a powerful force for good. We want to see it thrive, and for it to have a profound and positive impact on all our lives.

Screen Culture 2033 sets out how we will advance our knowledge, collections, programmes, National Lottery funding and leadership, to build a diverse UK screen culture that benefits all of society and contributes to a prosperous economy.

We have six major ambitions. By 2033, we will:

A: Transform our relationship with public audiences, and be widely known as an open house for the discovery and enjoyment of film and the moving image*.
*Moving image includes all audio visual content including film, television, video games, immersive, interactive and new forms of storytelling as well as online video platforms.

B: Achieve wide appreciation of the cultural, social and economic value of the full breadth of screen storytelling, including video games.

C: Establish the BFI National Archive as the most open moving image collection in the world.

D: Radically reform all BFI services by making them easy to use and widely available online, reaching more people and delivering more of our cultural programme digitally.

E: Reframe the educational value of screen culture with policymakers, educators and parents, and support a skilled and sustainable workforce that reflects the UK population.

F: Drive growth and international success across the screen sector, and address market failures through our funding schemes, policy and evidence.

To deliver all of this, we will become a more financially resilient and commercial organisation, with a culture of ambitious, agile and data driven entrepreneurship.